Marvel Studios + Rocket Mortgage
GAME CHANGING BRAND INTEGRATION
We united Marvel Studios and Rocket Mortgage in a first-of-its-kind partnership, turning blockbuster storytelling into a game-changing brand integration.
CHALLENGE
Even the most dominant brands require fresh thinking. When Disney and Marvel Studios sought to amplify the cultural impact of Avengers: Infinity War, they needed a strategic brand partnership that would break through traditional marketing fatigue. However, exclusivity conflicts and an oversaturated sponsorship landscape made finding the right collaborator a challenge. Enter our team.
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SOLUTION
We brokered a first-of-its-kind partnership between Marvel Studios and Quicken Loans (now Rocket Mortgage), seamlessly aligning two category leaders with distinct brand identities. Navigating complex licensing and exclusivity hurdles, we crafted a dynamic campaign that merged Marvel’s blockbuster storytelling with Rocket Mortgage’s commitment to empowering homeownership - delivering a campaign that felt organic, engaging, and high-stakes, just like the Marvel Cinematic Universe itself.
IMPACT
The result was a groundbreaking collaboration that redefined brand integration in entertainment marketing. By connecting Avengers: Infinity War with the financial services sector in a way that felt both natural and innovative, we set a new benchmark for strategic partnerships – one as powerful as the Avengers themselves.