Cigarex
EXPANDING THE UNIVERSE
Transforming Cigarex into a globally recognized brand, doubling sales by immersing audiences in a visually striking, otherworldly experience that set them apart from the competition.
CHALLENGE
Cigarex wanted a campaign that felt bold, imaginative, and out of this world—hinting at astronauts as a possible creative direction. They needed a partner who could take that spark of an idea and turn it into a fully realized, visually stunning production.
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SOLUTION
Elkhorn took the concept and ran with it, developing a high-impact creative vision and overseeing every aspect of production. The shoot spanned legendary locations, including a test stage originally built for Aliens and a local airport, all captured through the rich, cinematic depth of vintage anamorphic glass.
IMPACT
The campaign exceeded all expectations, dramatically enhancing Cigarex's international and digital presence. The commercial streamed worldwide, reaching millions across various platforms, with a significant uptick in digital interactions. Social media engagement skyrocketed, fueling organic conversations about the brand.
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Not only did the campaign enhance brand awareness, but it also directly impacted Cigarex’s sales. Through strategic digital placements and targeted international outreach, the campaign successfully doubled sales, a direct reflection of the compelling experience it offered. This transformative impact helped establish Cigarex as an innovator in its industry, standing apart from competitors and cementing its place in the global market.