Allstate + Good Starts Young

EMPOWERING CHICAGO'S YOUNG ARTISTS

Amplifying Chicago’s next generation of artists through storytelling that inspires and empowers.

CHALLENGE

Allstate sought to authentically support young artists in the Chicagoland area but needed a compelling way to tell their story—one that felt immersive, inspiring, and deeply connected to the creative community.

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SOLUTION

Partnering with Elkhorn, we took a documentary-first approach, embedding ourselves in the lives of these emerging artists to capture their journeys firsthand. Rather than simply telling their stories, we allowed the audience to experience them—celebrating their struggles, triumphs, and creative evolution. The result: a powerful docuseries that shines a spotlight on Chicago’s next generation of rising stars, giving them the platform and visibility they deserve.

IMPACT

By blending brand storytelling with raw, unfiltered artistry, this initiative positioned Allstate as a true champion of young creatives, deepening community engagement and fostering lasting connections with the city’s vibrant artistic scene.